Bad Mumma - Episode 1: Ruby Frankie

From YouTube momfluencer to convicted child abuser — the shocking downfall of Ruby Franke.

In this Podcast episode, we dive deep into the disturbing case of Ruby Franke, the Utah mother of six who built a massive following on her channel "8 Passengers" by promoting strict parenting and "tough love." What viewers saw as wholesome family content slowly revealed itself as something far darker, with escalating punishments that raised serious red flags.

I break down how Ruby’s behaviour aligns with the Dark Tetrad — narcissism, Machiavellianism, psychopathy, and sadism — and how her partnership with disgraced life coach Jodi Hildebrandt turned into a dangerous cult-like dynamic. This is not just a story of bad parenting; it’s a chilling example of how power, delusion, and influence can destroy innocent lives.

If you or someone you know needs support, please reach out to family, friends, or a professional.

Watch on YouTube or listen on your favourite podcast app.

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